Amsterdam 13-02-2024

For G-STAR RAW latest video, starring Grammy award-winning universal music talent Burna Boy, I was part of the G-STAR RAW creative team. As a fashion consultant I did the pre-research for Burna Boy, dancers and models looks in the video. His look is inspired by G-STAR RAW denim archives pieces.
The king of Afro-Fusion is currently making waves across the globe.
Burna Boy is known for his trailblazing sound, bold fashion style and is disrupting the music industry.
The video features Burna Boy’s new song ‘On Form’. Shot in London and directed by Dave Meyers, known for his famous music videos such as Kendrick Lamar, Travis Scott and Billie Eilish.
The black-and-white aesthetic pays homage to G-STAR’s creative heritage, yet with a contemporary twist.